TEMPLETON – YOU

Strategic repositioning and visual revamp of the snowboard brand Templeton to target a broader audience without losing its essence and heritage.

SCOPE

Manifest
CI / CD Redesign

Photo & Video Production
Exhibition Stand & Clothing

Lookbook
Online Shop

MY ROLE

Project Management
Creative Direction Design

Visual Concept
Set Direction (Photo)

What it’s about:

Founded in 2013, Templeton has always centered around the snowboard scene, reaching a wide audience across the globe. But let’s face it: Winter sports are slowly declining, while streetwear with a sporty essence is on the rise.

Embracing this perspective, a new manifesto has been shaped:

Snowboarding is more than a sport,
it’s an expression,
a lifestyle, a mindset.

Templeton is for all with a snowboarding mindset.
Templeton is for YOU.

The Manifest inspired a new direction for design and imagery, transforming the brand into a more progressive, inclusive, sport-driven fashion label.

The new vision was translated into a promotional photoshoot and a short film showcasing the latest collection. By collaborating with creatives from diverse backgrounds, we aimed to create an appealing aesthetic that resonates with both B2B and B2C clients.

For the overall design direction, we chose a spin-off of what consumers are already familiar with, but altering proportions and font hierarchies. This ensures clear readability for critical information while keeping the rules for headlines flexible to maintain a dynamic and relaxed feel.

LOOKBOOK