UNBOX YOUR NEXT STEP
A fun and playful mini-campaign to highlight SportScheck's range of shoes online and in-store.
SCOPE
E-Com / Online Shop
Newsletter
Reels & Paid Ads
Instore Screens & Displays
Concept
Photo & Video Production
MY ROLE
Concept
Creative Direction
Set Direction
Script & Composing
Supervision
What it’s about:
Targeting primarily young consumers, we focused on the moment of unboxing and highlighted the expectations and dreams that come with it.
Working with a relatively small budget, we decided to embrace creativity by adopting a unique style and visual language to break away from our general SportScheck appearance and draw more attention to the campaign.
LET’S BE HONEST: Sometimes all we need is one reason to buy that pair of shoes, no matter how delusional it may be ; )
FLYER & NEWSLETTER
SOCIAL MEDIA 
ONLINE SHOP
RETAIL MEDIA
CREDITSPhoto & Video: Niklas Niessner
Videoediting: Alexander Walter
Styling: Andrea Tzelepides
Hair Makeup: Julia Bachmayer
Asset Support: Christoph Mäder
Projekt Management: Julia Fröhlich
BEHIND THE SCENES
MORE TO DISCOVER